The Hip 3D Shades of the Future
In 1952, Bwana Devil, a film about two man-eating lions, became the first 3D feature film to hit theaters. How far we've come: Improved technology, wider availability, and Avatar have ignited a 3D revolution. How far we've not come: Those glasses are still mostly hideous and uncomfortable.
Paper frames aren't extinct -- Tennessee-based American Paper Optics still stamps out 150 million a year, for everything from Sports Illustrated's swimsuit issue to the Michael Jackson tribute at the Grammys -- but the 3D-obsessed can now opt for something more durable and flattering. Australia's Look3D is introducing spectacles that mimic designer frames as well as a handmade "directors collection." "We'll be using this technology for the next 10 years," says Rhett Adam, director of product development for Look3D. "As 3D moves into the home, consumers will want their own frames."
For more information about John Jerit and American Paper Optics, please contact:
Jason Lewin – Marketing Director
American Paper Optics, LLC
2995 Appling Road, Suite 106
Bartlett, TN 38133
Phone: (901) 381-1515