MEMPHIS, TN, January 20, 1999 – American Paper Optics announces the introduction of three new designs for the collectible Holiday Specs, 3D Christmas glasses series. John Jerit, owner of American Paper Optics and 3D aficionado, is the mastermind behind the innovative product line designed exclusively for the holidays. Viewing city lights, fireworks, streetlights, holiday lights, or any bright point of light, especially at night activates the patented lenses in the Holiday Specs Christmas Glasses. The holographic lenses bend the light that passes through the eyeglasses creating unique holiday greetings that encircle each point of light.

In 1995, Jerit introduced a retail phenomenon into the mainstream marketplace with Holiday Specs, 3D Christmas Glasses which originally included the “Noel,” “Snowflake,” and “Happy Holidays” lens patterns. Joining the original line-up of designs are the “Joy,” “Christmas Star,” and “Candy Cane” lenses which are new for 1999.

The Holiday Specs line has sold over 3 million pairs to a variety of retail stores ranging from gift and greeting card stores to floral and collectible ornament shops. Retailers reported swift sales of the Holiday Specs in 1998 as customers purchased the glasses for stocking stuffers, tree ornaments, package decorations, Christmas cards, and holiday party favors. With the addition of the new designs, sales are expected to skyrocket as retailers are placing their orders now for Christmas 1999.

Jerit’s 3D “vision” has changed the way millions of people view the world--one pair of 3D glasses at a time. Since 1990, American Paper Optics has become the world’s leading supplier of paper 3D glasses. With entrepreneurial fervor, Jerit transformed a disposable, paper novelty business into a 3D-eyeglass empire with revenues jumping from $125,000 in 1990 to sales in excess of 5 million dollars in 1998.

Jerit and his staff have produced over 250 million paper eyeglasses for 3D-oriented promotions, children’s events and retail sale. These glasses are sold all over the world—shipped directly from a 9600 sq. ft. manufacturing facility just outside of Memphis, TN.

American Paper Optics received national notoriety in 1991 as manufacturer of 11 million 3D glasses for the Nightmare on Elm Street sequel, Freddy’s Dead: The Final Nightmare. Jerit soon followed up by producing 8 million glasses for a television promotion of Fox’s Married with Children and Revenge of the Nerds IV.

More recently, American Paper Optics provided the U.S. Postal Service with over 2 million 3D glasses for its successful “Hollywood Monsters” promotion in Stampers magazine. In 1998, Jerit and American Paper Optics produced over 20 million 3D glasses for international distribution in National Geographic magazine which featured Mars Pathfinder and Titanic 3D images.

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