For a limited time, Target stores across the country are giving away 3D glasses for use in viewing a tribute to Michael Jackson that will air during the 52nd Annual Grammy Awards on CBS on Sunday night.

The glasses are being positioned near CD and DVD copies of “This Is It,” the latest Jackson release. And right in the mix is the local company that supplied the glasses.

The eye-popping order called for American Paper Optics of Bartlett to produce a dizzying number of spectacles in a short amount of time. But the company, which delivered similar glasses for last year’s Super Bowl halftime show, was up to the task.

“Although there was a lot of careful planning, the job needed to be done in under three weeks,” said CEO John Jerit. “Keep in mind that when we were making these 14 million glasses, we had millions of other 3D glasses to produce and ship. As usual, the team did an amazing job.”

Jason Lewin, company director of marketing, agreed.

“If it involves pushing the boundaries of technology, we obviously want to be part of it,” Lewin said. “This will be the first time an awards show will feature 3D, and we are really excited to be providing the glasses. ”

The free glasses may be picked up in Target electronics departments. There is no limit on how many pairs customers may get, but stores reserve the right to set such a limit. Glasses will be available through Sunday or as long as supplies last.

“This partnership with the Grammy Awards is a new and relevant way to communicate with our guests about this special moment in pop culture,” said Joshua Thomas, Target spokesman. “We wanted to capture the full magnitude of the event.”

What: 14 million pairs of 3D glasses for the Michael Jackson tribute on the 52nd Grammy Awards broadcast

When: 7 p.m. CST on Sunday on CBS

Supplier: American Paper Optics in Bartlett

Specs: Viewing will be best in HD

For more information about John Jerit and American Paper Optics, please contact:

Jason Lewin – Marketing Director
American Paper Optics, LLC
2995 Appling Road, Suite 106
Bartlett, TN 38133
Phone: 1-800-767-8427
Fax: 901-381-1517
email: Jason@3dglassesonline.com

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